Privacy Policy

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

Personal Data

• Email address (optional — if you choose to contact us)
• Name (optional — if you choose to contact us)
• Any other information you voluntarily submit

Non-Personal Data

• Browser type and version
• Operating system
• Referring URL
• Pages visited and time spent on pages
• Click paths through the site
• IP address (anonymised)

2. Use of Your Information

Having accurate information about you permits us to provide a smooth, efficient, and customised experience. Specifically, we may use information collected about you to:

• Analyse site usage and trends
• Improve site functionality and user experience
• Respond to your enquiries and requests
• Monitor and analyse usage patterns
• Prevent fraudulent transactions

3. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may disclose your information in the following circumstances:

• By law or legal process
• To protect and defend our rights and property
• To enforce our site policies
• To protect the personal safety of our users

4. Security of Your Information

We use administrative, technical, and physical security measures to protect your personal information. However, no security system is impenetrable. While we strive to protect your personal information, we cannot guarantee its absolute security.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience:

• Necessary Cookies: Required for site functionality (e.g., theme preference)
• Analytics Cookies: Help us understand how you use our site (Google Analytics)
• Advertising Cookies: Used to serve relevant ads (Google AdSense)

You can control cookie settings through your browser preferences. Opting out of analytics or advertising cookies will not affect core site functionality.

6. Google Analytics & AdSense

We use Google Analytics to analyse site traffic and Google AdSense to display advertisements. Both services may collect data about your visit including IP address, browser type, and pages viewed, in accordance with Google's Privacy Policy. You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.

7. Third-Party Links

The site may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Your Rights

Under UK law (UK GDPR / Data Protection Act 2018), you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing of your data
• Object to processing
• Request data portability

9. Compliance

SavingsAI complies with UK data protection legislation including the Data Protection Act 2018 and UK GDPR.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the website. We encourage you to review this page periodically.

11. Contact Us

If you have questions about our privacy practices or wish to exercise your data rights, please contact us.